If you were to take a survey on employer attitudes regarding free surveys available on the Internet, you would probably find a good deal of dissatisfaction. Although these surveys might look attractive, especially from the price standpoint, there can be all sorts of problems associated with them.
The best surveys have questions that have been tested and validated, and that is quite foreign to most free surveys. Free surveys typically have questions that are poorly worded, and are often vague, ambiguous, or inappropriate. The scales for measuring such questions can also be a problem, especially those that try to insert some humor as part of the scale. Humor in a survey tends to make the process a joke.
Even if you find a great free questionnaire, that does not mean that you are home free. Administering the questionnaires is a science in and of itself, and interpreting the findings and putting together a worthwhile action plan is even more critical.
A questionable survey not only generates useless data, but a good deal of dissatisfaction as well. As a result, perhaps the best thing to look for in an employee attitude survey is a professional firm to carry it out.
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