This program sounds like a football game in which players who score a touchdown are put into a drawing to see if they get six points. Players who reach the end zone are not going to be satisfied or motivated when they are told to keep up the good work and maybe next time they'll get on the scoreboard.
For incentive programs to be truly motivational, there needs to be a meaningful reward attached to the desired behaviors. Providing employees with the possibility of receiving a prize is not going to cut it, especially over the long term.
If your company is intent on using some kind of drawing, there are a couple of changes that could easily upgrade the program. In the first place, all employees who qualify for the drawing should be given formal recognition, including notation of their stellar performance in their file. In addition, employees who qualify for the drawing more than a given number of times should either be given a prize automatically, or have improved odds with each successive drawing.
A motivational program that is perceived as arbitrary, unfair, or poorly structured is better described as a demotivational program.
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