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Decision Making Change

For some reason, our company just changed the logo design and colors, and most of us agree that it is ugly. There was no discussion with any employees, and the decision was made by two or three senior people. Our manager has made it clear that this decision is final. Is there anything we can do or say?



If management has finalized the logo, then that's the way the logo goes. You may have preferred to have some input in the process, but management opted for a different route.

Management may have believed that gathering employee input on logo design and colors tends to generate as wide an opinion as participants in the process. This is one of those areas where it is impossible to please everyone. As a result, some companies limit employee input on these types of decisions. That does not make this approach right or better, but it is fairly common practice. At this point, the best step is to put the issue of the logo in perspective. If you are satisfied with the key aspects of your job, such as the responsibilities and the opportunities to achieve, advance, and grow, that is really all that matters. It is possible that some customers will complain to you about the new logo, and you can mention this to management. However, don't be surprised if the managerial response is positive about this development, since it merely means that customers are talking more about the company. The bottom line is that logo may be in the foreground on your company's letterhead or building, but it belongs in the background in all other contexts.




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